Infomediaku.net | 15 Smart Ways to Increase Your Online Sales
Increasing online sales is the main goal for most businesses, both small and large scale businesses. Business owners who previously only sold offline are now starting to try to attract customers in cyberspace in various ways.
The good news is increasing online sales is not as difficult as you think and not as expensive as you think. You can increase online sales even with minimal capital.
15+ Quick Ways to Increase Online Sales
The tips below can be applied to all types of businesses, from small businesses to large companies.
The internet allows businesses of all sizes to get the same opportunity to increase online sales. Here are 15+ ways to quickly increase your business’s online sales:
1. Choose the Right Domain Name
Your identity in cyberspace is very important. With the right domain, you can build a trusted business identity on the internet. In addition, the domain also makes it easier for consumers to recognize your business.
Domains don’t always have to be.COM. There are many choices of domain extensions that you can use for business. For example, you want to build an online store website. You can use the .STORE domain extension.
Apart from .STORE, there are still various domain extensions that are as good as .COM. Some of them are .SPACE, .ONLINE, .SITE, and .WEBSITE.
So there are many domain extension options to create the right domain name for your business. If you’re still confused, there’s no need to worry. We’ve prepared a guide to determine the best domain for your business here.
2. Choose the Right Platform for the Website
Creating a website is the main foundation so that your online sales will be more successful and growing. If in the real world you have a physical store, in the virtual world your website is your shop.
You cannot just choose a platform for your website. An improper platform will only hurt you and of course your customers.
Our recommended website creation platform is WordPress. WordPress is the platform behind the creation of 30 percent of websites worldwide and makes it the most popular among other website building platforms.
Apart from that, you also need to choose the best “home” for your website. A website that you create using WordPress requires hosting. Hosting is a place to store all files, from images to HTML to content.
Although its function is “only” to store files, you should not be arbitrary in choosing a hosting service. Because fake hosting actually makes your website slow to access or even inaccessible at all. As a seller, this kind of thing is very detrimental, right?
Therefore, you need to choose the best hosting. Hosting keeps your business website online 24 hours, quickly accessed, and also secure.
3. Use a Professional Theme
After creating a website using WordPress and hiring the best hosting service, all you need to do is choose a professional theme. WordPress provides many professional themes for free.
4. Get Subscribers from Organic Traffic
Search results on Google are the main source of traffic for most websites. Your website can be more easily found in Google search results by implementing SEO techniques. SEO or Search Engine Optimization is a collection of guidelines and techniques to make your website search engine friendly.
We have covered the steps to optimize your WordPress SEO in this article on SEO WordPress for your website in 16 Easy Tips. You can follow these guidelines and apply them on your website.
However, it should also be understood that it takes a long time to get results from SEO. So you have to be patient and painstaking in applying SEO techniques.
5. Develop a Content Marketing Strategy
Content marketing is a strategy for creating useful and relevant content to attract and build an audience. Implementing a content marketing strategy allows you to get potential traffic to become consumers.
In addition, useful content can help you attract consumers’ attention. It even makes them loyal to your business. This is the principle of inbound marketing.
6. Take Advantage of Social Media
Social media doesn’t just make it easier for people to connect with one another. You can also use social media platforms to increase your online sales.
In order to increase online sales through social media, you need to develop the right social media marketing strategy. You need to do your research before running a campaign on social media.
Follow the guidelines in the Complete Guide to Social Media Marketing articles to build an effective strategy for social media campaigns.
7. Be Active in the Online Community
Online communities such as Facebook, Kaskus, Quora, Reddit, and FemaleDaily groups can help you understand your potential customers. Find online forums related to your industry. For example, if you run a traveling business, you can join forums that discuss traveling and vacations.
On these forums, you can find the latest trends among consumers, issues facing consumers, and even input for your industry. That way you can improve the quality of your product or service based on the findings of these online forums.
8. Show Customer Testimonials
Customer testimonials can be your weapon to convince potential customers.
Collection of customer testimonials can influence potential customers who were previously hesitant about your product to be sure to try.
You can put customer testimonials on your product page, landing page, or even the main page of your website.
9. Provide Various Payment Methods
Offer a variety of payment methods to increase customer convenience in paying their bills.
Adding payment methods helps increase a business’s online sales because customers have many choices of how to pay.
10. Create Honest Ads
Honesty in advertising is crucial to your business reputation. You really have to make ads that are unique, creative, and interesting.
However, that does not mean you can insert dishonest claims in the ad. Dishonest advertising will only worsen the credibility of your business with consumers.
11. Mobile Optimization
Website optimization for mobile devices is mandatory for all businesses. This is due to the behavior of world wide internet users who mostly use mobile devices to access the internet.
Most internet users access the internet via smartphones because it is easier and faster to access. As a website owner, you have to answer this challenge by optimizing the loading speed of the website on mobile devices.
Apart from being important for the convenience of mobile device users, websites that are optimized for mobile devices are also preferred by Google.
Since 2017, Google has officially implemented mobile-first indexing, which means that the performance of your website on mobile devices is one of the most important factors in Google’s assessment.
The better the website’s performance on mobile devices, the higher the ranking it will get in Google search results.
12. Take Advantage of PPC
PPC is Pay Per Click, an internet marketing model where advertisers only need to pay for each ad clicked by the target audience. An advertising system like this is suitable for various types of businesses, whether small, medium-sized businesses, or even large companies. This advertising system is widely used by large companies such as Google, Facebook, and Instagram.
PPC allows you to set how many audiences are targeted for an ad. You are free to set the number of your ad audience, it could be 10 thousand audiences, 20 thousand audiences, or even 50 thousand audiences. Of course the more targeted audience, the more money you spend.
Apart from that, you can also narrow down the specifications of the audience that you are targeting. For example, if your business is baby clothes, you can target an audience that fits your target market, namely mothers.
PPC also allows you to determine your target audience based on location so that you can focus on specific locations that are the target of your business.
You can create PPC ads on each of the platforms by following the guidelines in this article: How to Use Google AdWords, How to Create Instagram Ads, and How to Create Facebook Ads.
13. Implement the FOMO Strategy
FOMO stands for fear of missing out, which literally means “fear of missing out”. Fear of missing out is a psychological term that describes human behavior that is anxious if they miss a trend or fun things.
In business, you can take advantage of these behaviors to increase online sales. Basically, you need to build up your prospect’s anxiety by convincing them that the promotions you rarely offer
14. Increase Website Speed
To determine ranking in search results, Google uses various factors. One of the main factors is the loading speed of your website.
The faster the website loads, the better your website will score on Google’s assessment. This factor applies to both desktop and mobile search results.
In addition, internet users can’t wait to get what they want, be it getting information or buying products.
15. Take Advantage of Email Marketing
Email marketing is the sending of commercial messages such as newsletters and promotions via email. Gary Thuerk was the first to send out email marketing in 1978. Since then, email has been recognized as one of the most effective marketing tools. In 2017, of the 205 billion emails sent each day, 120 billion were business emails, which included email marketing.
Some people may perceive email marketing as spam that has the potential to annoy consumers. However, the facts say otherwise, the use of email marketing is increasing every year.
A study conducted by McKinsey and Company showed that email marketing was 40 times more effective at gaining customers than Facebook and Twitter. This high effectiveness may be due to the company being able to reach consumers in their personal area, namely the email inbox.
In addition, 59 percent of consumers are willing to subscribe to email marketing or newsletters if an offer is made. These offers can be in the form of coupons or special discounts.
According to research, 65 percent of consumers get discount coupons from email marketing. This shows that email marketing encourages consumers to shop both online and in person.
Anyone can master how to increase online sales. For beginners, maybe applying the 15 methods above at once will be difficult. However, you can implement ways to increase online sales above one by one to make it easier.
With the right steps, it is not impossible for your online sales to reach the expected targets. Good luck!